Websites built to capture Northern Michigan's visitors and turn them into customers and bookings.
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Traverse City is one of the Midwest's premier destinations—wine country, cherry festivals, waterfront dining, and a downtown that draws visitors all year. For local businesses, that traffic is a huge opportunity, but only if visitors can find you online before they arrive. A fast, well-designed website is how you turn “just visiting” into booked tables, filled rooms, and repeat customers.
I'm Olivia Arkema, a Michigan-based web designer and marketing consultant who works with small businesses across the state. I build clean, mobile-friendly websites designed around what actually drives revenue in a tourism economy: bookings, reservations, directions, and clear calls to action.
From wineries and restaurants on the Old Mission and Leelanau peninsulas to boutiques, rentals, and service businesses in and around downtown TC, I'll build you a site that looks as good as your storefront and works just as hard.
In Traverse City, a huge share of your customers are searching from out of town—planning a trip, comparing options, and deciding where to spend before they ever arrive. If your website is slow, hard to use on a phone, or missing key details like hours, booking, and location, you lose them.
I build sites with fast load times, mobile-first design, online booking or reservation integration where it helps, and local SEO so you show up for both visitors and locals. Bigger builds like this often fit my Growth or Custom packages—and I'll show you how to climb Google's rankings without an agency.
What's Available
Starter
Perfect for new businesses, side hustles, and companies that need a professional online presence fast.
What's Included
Growth
Designed for businesses ready to generate more leads and improve their online visibility.
What's Included
Custom
For businesses with unique needs, advanced functionality, or specialized goals.
Options May Include
Want the full breakdown? See all affordable website packages for Michigan small businesses.
Who I Work With
About
I focus on helping small businesses succeed online. That means I understand the real constraints you're working with—and I build solutions that fit them. Learn more about me.
Limited marketing budgets
I design packages that deliver real value without overbuilding.
Lead generation that matters
Your website should produce calls, forms, and customers—not just traffic.
Easy to manage
Simple, modern builds you can update without a developer.
Local SEO expertise
Built to help Traverse City customers find you on Google.
Serving West & Northern Michigan
Not sure where to start? Let's talk. We'll discuss your goals, your budget, and what kind of website makes the most sense for your business—without any pressure or obligation.
Book Your Free ConsultationMichigan web design serving Grand Rapids · Muskegon · Grand Haven · Ludington · Manistee · Traverse City
